Look like a Harvard man without actually being one
Soccer cleats sale in the fashion soccer cleats sale universe, the news was not exactly earthshattering: Verus Group was launching a collection of highend men’s sportswear named Harvard Yard, under licence from Harvard University.
But last week, the news took on a life of its own, dividing the blogosphere into those who either love or hate the slimcut preppy collection inspired by a New England collegiate look circa 1962.
The story went from Women’s Wear Daily to the New York magazine’s fashion blog “The Cut, and 24 hours later, news of the Harvard Yard fashion collection blossomed into a viral blog sensation. Yesterday the search term “Harvard Yard clothing” brought up more than 300,000 hits on Google.
It became the fare of latenight comedy: Jimmy Fallon chaffed, “Harvard University is launching a new clothing line called Harvard Yard, Of course the clothes are really hard to get into, unless your father wears them first,
Celebrity blogger Perez Hilton posted pictures of models wearing the clothes and crowed, “Harvard University launches fashion line, confuses everyone, The Chronicle of Higher Education joked: “My khakis went to Harvard,
All the attention has taken Verus by surprise. “We were completely unprepared, and not expecting this kind of reaction, says Verus Group spokeswoman Lisa Silhanek. “I’m truly gobsmacked,
Some of the blog posts have joked that Harvard is licensing the name Harvard Yard to help enhance its endowment. But the money from this licensing deal will instead be used for undergraduate financial aid, says Rick Calixto, director of the Harvard Trademark Program. The university would not disclose the amount it received in the deal.
“Actually, this is not really something different or new for the university since Harvard has always licensed a wide range of apparel products around the world, including upscale apparel items, and has always viewed the licensing of upscale items as a part of Harvard’s overall apparel licensing program, Calixto says in an email.
The Harvard Yard line will arrive in stores next spring with shirts selling for $160 and up, pants starting at $195, and blazers selling for $495. Eventually, the company plans to add women’s wear to the mix. None of the Harvard Yard clothing actually bears a Harvard logo. The clothes have subtle touches soccer cleats sale to show their pedigree, such as crimson stitching around buttonholes. Shirts, sweaters, and jackets are also soccer customize your own soccer cleats cleats sale customize your own soccer cleats named for buildings on campus and streets in Cambridge.
Details magazine fashion director Michael Macko says Verus was wise to license the Harvard name. “Harvard plays a very special role in American culture, Macko says. “It’s a name that is known all over the world. I also think this is something that a lot of guys would wear. From what I’ve seen, the clothes look wellmade. They also have a 1950s and early 1960s look, which is a big trend for fall that’s continuing into spring, soccer cleats sale.