Jason Wu hopes new collection woos Target shoppers
Nike boots hypervenom jason Wu, who became an overnight sensation in 2009 after Michelle Obama, as the newly appointed first nike boots hypervenom lady, made the rounds of Inaugural Balls in one of his dresses, is the latest designer to partner with Target to bring his brand of style to the masses. 5, comes hot on the heels of Target’s websitecrashing collaboration with the Italian fashion house known for its zigzag.
“The funny thing is, when I signed up, I didn’t even know about the Missoni (collaboration), the New Yorkbased designer says. “The news wasn’t even released yet, but as soon it was, nike boots hypervenom I felt nike boots hypervenom like my approach in doing the collection had to be something different. Coming nike mercurial victory vi tf after that huge success from a legendary brand such as Missoni, I wanted to give my collection a different spin. I wanted to make a collection that was a lot more compact nike mercurial victory vi tf that it felt like a capsule collection instead of something larger,
And that’s exactly what he has done. Influenced by French New Wave films, Wu turned to screen stars such as Jean Seberg for inspiration. “It’s about having that nonchalant sense of style that was so effortless and chic, Wu says. “It’s playful, (but) it was sophisticated at the same time. It had that throwonyourdressandgo quality,
The Target collection, nike mercurial victory vi tf which features women’s apparel, handbags and scarves, includes Aline dresses, tiewaist shifts and highwaisted skirts. While Wu’s runway designs can sell for thousands of dollars, each piece in his Target collection is under $60.
“We have so many fans from a younger generation that cannot yet afford Jason Wu but pay attention to what we do, says the designer. Wu considers the Target collection “a gift for them. It also shows my range as a designer that I’m able to design for two spectrums of the market,
And no matter the cost, he says, “it’s about making women look great, at the end of the day, Wu is also busy at work on his fall readytowear show, set to take place in just two weeks during New York Fashion Week. He says to expect “something opulent,
“He is such a talented designer, says Trish Adams, senior vice president of apparel and accessories for Target. “We spend a lot of time when we think through our collaborations about who we would want to work with, and he was at the top of our list,
After Missoni’s boon to the company, Adams is aware of the pressure, but it’s “something we feel all the time. We just want to deliver a highquality product and bring something special to our guests,
Besides, she says, it’s not fair to compare the two. “The size of the collection is different. It’s a brand vs. an individual designer, says Adams. “Jason is about women. It’s about springtime. He’s been absolutely fantastic, and we hope for success, as we do with all of our collaborations,
But one lesson learned from the Missoni madness is to get it while it’s hot. Wu’s collection will be available until March 6 or until supplies last. “If a guest is particularly interested, Adams says, “we recommend being there when the doors open, nike boots hypervenom.