Innerwear brand Nukleus’ take on cotton
Nike soccer cleats flyknit nike hypervenom indoor cleats an innerwear brand is intent on sowing the seeds of sustainable fashion.SPARKED by a cadre of sustainable fashion and affordable innerwear, Nukleus is an allenhancing appreciation of organic cotton. To demonstrate this, the innerwear brand recently held an event at Zang Toi Cafe in Parkson Pavilion Kuala Lumpur.It was an event not unlike any nike hypervenom indoor cleats other, until a video put together by ballsy journalist Leah Borromeo entitled Dirty White Gold was screened. The documentary is an expos about cotton farming in India, the largest cotton producers in the world. The film documents cases of cotton farmers committing suicide due to rising debt and bankruptcy, brought upon by the purchase of pesticides.What yours truly never expected to discover nike hypervenom indoor cleats was that the cotton we wear without batting an eyelid could possibly be “blood cotton,Borromeo, in her mission to make ethics and sustainability in the fashion industry a norm, speaks to widows and pesticide peddlers to uncover the harsh truth that has been blanketing the cotton farmers in India,When you buy at bargain, who pays for it, she asked matteroffactly in the documentary, of the cotton we have grown accustomed to.Production and trade of cotton is a business of gigantic proportions, estimated to be worth US$30bil (RM91bil) a year.
Cotton, too, is the world’s most valuable nonfood crop but sadly, the life of a farmer involved in cotton farming nike soccer cleats flyknit and production is far from comfortable,The use of deadly pesticide is also widespread in conventional cotton farming where a staggering 99% of the world’s cotton is produced this way. In 2010, more than US$3bil (RM9.1bil) worth of pesticides were used, and half of the chemicals in pesticides are classified ‘hazardous’ by the World Health Organisation, explained the brand’s CEO Tan nike hypervenom indoor cleats Cheng Woi.Nukleus is intent on sowing the seeds of sustainable fashion with its pesticidefree organic cotton innerwear. With its aim of educating consumers, the company is confident its purposeful greening efforts will go a long way.Nukleus also actively seeks to improve the welfare of cotton farmers through its advocacy of “buy organic cotton, hoping with the increase of organic cotton usage, more farmers will switch to the less dangerous option available.Very soon, Nukleus will be sourcing 100% of its organic cotton from India’s Morarka Organic. It is a social enterprise backed by nonprofit organisation Morarka Foundation, dedicated to improving the lives of Indian farmers through sustainable agriculture. The environmentalfriendly brand’s philanthropy exercise has been in place since 2010, where part of the sale proceeds are nike soccer cleats flyknit channelled towards WWF Malaysia’s conservation efforts.Since the Christmas season is almost upon us, it’s time to start sourcing for a meaningful gift for loved ones. Nukleus innerwear and basics are not just sassy and supercomfy, its favourable, ecocoolness is heightened by environmentally friendly practises and use of materials nike hypervenom indoor cleats.