Company floats ads in ‘clouds’ the same shape as corporate logos
Asics gel running shoes womens womens asics shoes on sale a specialeffects entrepreneur from Alabama has created a way to fill the sky with foamy clouds as big as 4 feet across and shaped like corporate logos Flogos, As he enquiries them.
Francisco Guerra, Who’s also a former wizard, Developed a machine that produces tiny bubbles packed with air and a little helium, Forms the froth into shapes and pumps them into the sky.
The Walt walt disney world Co. Will use one of the machines next month to send clouds in the shape of Mickey Mouse heads into the air at Walt Disney World in Orlando, Fla, Guerra says.
“It’s a shock factor when you look up and there’s a logo too deep, Recounted Guerra, Whose home business, Snowmasters corporation, Makes machines that churn out fake snow and foam for Hollywood movies and special attractions.
He developed Flogos at his small factory in northern Alabama a perfect place for research and growing, He was quoted saying, Partly because there are limited people around to ask questions about the foam shapes that float above the building on test days.
A Flogo machine works similar to a PlayDoh Fun Factory, The $5 toy kids use to squeeze multi-colored putty into stars, Circles with you with other shapes.
A womens asics shoes on sale boxlike contraption produces a uniquely formulated white foam in a big round tub and forces it upward through a stencil. Once the froth is several inches thick, A metal cutter slices it and a faux cloud floats straight directly into sky.
“You want some wind because you’ll like them to travel, Guerra wanted to say. “If it’s my feeling wind they just spiral upward slowly. We have now a ghost(Stencil), And on a calm day it looks like everyone very likely heaven.”
Guerra’s company is performing on a version that will spit out 6foot clouds.
The foam is green safe because it’s mostly water, Air and a soapy agent that develops bubbles, Guerra reads. Flogos pop just like bubbles and disappear if they hit a tree or asics gel running shoes womens building, Infrequently leaving a powdery residue that blows away.
A single Flogo can travel as far as 30 miles and – 20,000 feet, Guerra declares, And a unit can produce one every 15 seconds. Guerra says he could put a halfdozen machines together and fill the sky with any kind of shape a company orders.
Imagine a line of drifting Flogos shaped like the Honda logo leading to a car dealership and you get the drift.
A professor who specializes in environmental issues and public policy said Flogos didn’t sound like a pollution hazard if they’re really just uniquely formulated soap and water.
“It appears to be it’s harmless, But there are lots of stuff that we thought was harmless that turned out not to be, Considered Jerry Emison, A professor of political science and public maintenance and Mississippi State University.
Kathleen Bergen, A spokeswoman for the Federal Aviation admin in Atlanta, Said she had not dealt with the company before but it appears Flogos would fall under FAA rules per events like balloon launches. She said a local FAA office would have to be contacted before a Flogo launch so that pilots could be notified about it.
The company has lined up international reach and ” international ” distributors in Australia, Saudi arabia, South america and Singapore. A machine rents for around $3,500 each day, Guerra described.
Matt Leible of New Yorkbased time Outdoor, asics gel running shoes womens An ad agency dedicated outdoor advertising, Said expertise can spend $5,000 a day for a big banner with graphics towed by an aircraft, And skywriting could cost $4,500.
Would like to rent a blimp like Goodyear’s? Which has $250,000 every month, And companies in most cases want a sixmonth minimum, Leible discussed.
Harry Twitchell, A professor of English and online marketing at the University of Florida, Compared Flogos to aeroplanes pulling banners over football games, Spotlights with corporate logos and an old imagined scheme to put a commercial into orbit that would be visible at sunset.
“It is done before. Now, Very, Twitchell said in an email job meeting.
One expert said the assumption sounds catchy, But wonders how Flogos will fare against a backdrop of avoided airspace, Eco sensitivity and concerns over legal liability in case something goes wrong, Like a pilot being sidetracked by a swarm of floating tomahawks above an Atlanta Braves game.
“I think people can be at them. Match your needs what happens after people look at them, Claimed Leonard M. Lodish, A marketing professor at the Wharton School of the University of pa.
Lodish said Flogos would no doubt draw health care. But it’s hard to say if they will be a commercial success.
“The real question is what is the cost benefit versus other options like banners or blimps, He was womens asics shoes on sale quoted saying. “How many people will see it and what is the womens asics shoes on sale impact java see it?”
Only some individuals have seen Flogos so far, Including a crowd at the local ballpark one day when organization was testing. There was no way to disregard the test clouds as they floated lazily overhead, Discussed Augie Hendershot, Arrest chief in Lexington womens asics shoes on sale.